BLOGGING 4/30: A Plan Without a Goal is Just a Waste of Time

BLOGGING Challenge: Day 4 of 30

A Plan Without a Goal is Just a Waste of Time

Most challenges have an obvious change you’re hoping to accomplish by the end. Doing squats for 30 Days results in a plumper butt. Eating clean for 30 Days results in losing weight. What is the goal of a Blogging Challenge?

I’m a planner by trade. With marketing, the goals are straightforward depending on the campaign, ie. increase brand awareness, increase revenue, decrease cost per acquisition, etc. Then the KPIs and metrics to measure how well you’re reaching these goals are aligned. Since this is how my brain works for business, I’m approaching this 30 Day Challenge with a similar mindset.

30 Day Challenge Accepted 04

Plan:

Goals:

  1. Have my own space. Both literally and metaphorically.

In an ocean of blogs, I know I’ll be binary numbers lost among many established blogs rich in original content and imagery. But creating this website in completion – having my own space in the world wide web of blogs – even if its a black hole that nobody reads or follows, will makes me feel like I’ve accomplished something I can be proud of.

The requirements to create a legit blog are allowing me to use my business school skills in a different way than I imagined, and frankly needed.  The main requirement being time.  As a mom, this practice forces me to set time aside for something non-mom-mode. For things other than tending to my toddlers, sorting out the house, or wasting free time watching Bravo. I’m creating space in my life to do something for myself.

2. Put it on my resume

Leaving the workforce for three years at a time that social media marketing was evolving was a blow to my advertising career that I’ve been trying to rectify. This past year I’ve put myself out there – I created a non-paid internship just to be able to get right into the trenches. I self-taught myself Google Analytics, AdWords, and took Hubspot courses just to update my knowledge on the new marketing landscape. I’m working part-time and getting trained in AdSwerve and DoubleClick. Yet, none of it seems to be enough to employers making this job search so frustrating. It’s like my job applications go into that same black hole. But I’m not stopping. So here’s yet another attempt at expanding my learning by putting social media marketing to practice.

Metric:

  • As each day goes by, it’s a tally mark towards 30. I don’t expect a certain number of website visitors or Facebook followers at this point of my blogging journey. So my KPI is when I write the title “BLOGGING Challenge: Day 30 of 30”

 

Want to read all 30 Days of the Blogging Challenge?  View the Overview page HERE