BLOGGING Challenge: Day 3 of 30
I was completely naive to assume that blogging was simply writing and posting. It’s only Day 3 of this challenge and I’m already overwhelmed by the amount of setup and back-end work required. Because of that, I couldn’t start this challenge for a few days and was already behind before I could even start. Between learning WordPress, figuring out keywords and SEO writing, and I don’t know what else yet… I feel like I’m blogging blindly, stumbling my way through a dark tunnel, hoping to make it to the other end.
These are my three biggest hurdles so far:
1. What’s a good blog name?
Coming up with the domain name for my blog was not easy and took hours of exploring. “30DayChallengeAccepted.com” was 1 of 13+ names I generated and vetted, and it was not my first choice. But now I’m very happy with the short, simple and descriptive name. Getting the site up and live was another task I was not prepared for and struggled with, and finally had to ask my tech-savvy husband to handle.
I’ve never used it, but so far it’s user friendly. I know there are functions I’m not utilizing and because of that this site’s aesthetics isn’t looking exactly how I envisioned. There is so much potential, so this is definitely a work in progress. At least by the end of 30 Days I can put this new skill on my resume!
3. SEO Writing
Writing for computers, but to humans takes practice. That’s the purpose of the 30 Day Blogging Challenge – practice, practice, practice. A few months ago I completed the Inbound Marketing Course at Hubspot.com and got certified. I highly recommend this online course. It was a great refresher on basic marketing principles I learned long ago at business school. It also goes in depth on the concepts of content marketing and the best practices for blogs and social publishing, CTAs, landing pages, thank you pages, social monitoring, etc. I also supplemented this with Google’s Guide to AdWords, a quick and easy series of videos. Having this recent education, in addition to my 10+ years in advertising, I feel like I can see a little light at the end of this tunnel.
Truth is, blogging can be as simple as putting together a few paragraphs and posting randomly and treating it like a personal diary that happens to be online. But the reason I’m doing this challenge is to start a successful blog – to create remarkable content that can be found and shared. That is why the internet was invented after all.
Want to read all 30 Days of the Blogging Challenge? View the Overview page HERE